SELECTED EXPERIENCE
Experience Across Hospitality’s Most
Important Moments
Over more than two decades, Karin Salinas has helped launch destinations, reposition brands, shape hospitality and residential products, expand businesses, and guide organizations through periods of growth and change.
The projects below reflect different markets, challenges, and stages of development, but share a common focus: bringing strategy, commercial perspective, and stakeholder alignment together to create lasting value.
DESTINATION STRATEGY | STAKEHOLDER TRUST | PLACEMAKING
LAUNCHING A DESTINATION
Baha Mar
A bold vision aligned around one shared outcome.
Baha Mar brought together three global luxury hotel brands, ownership, government partners, airlines, and extensive culinary programming around a single destination vision.
As Chief Marketing Officer, Karin led the commercial positioning while building trust across Rosewood, SLS, Hyatt, and key public and private partners. The work extended beyond marketing to stakeholder alignment, placemaking, and building confidence in the destination as a whole.
WHERE VALUE WAS CREATED
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Destination positioning & launch strategy
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Stakeholder alignment
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Culinary placemaking
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Airline & government relations
2,200+
Guestrooms
MARKET INTELLIGENCE | STRATEGIC POSITIONING | RESIDENTIAL SALES
A NEW LUXURY STANDARD
The Stockman at Steamboat Springs
Expanding the market for luxury mountain living.
Steamboat Springs had not seen a major new residential development in more than 17 years, and the market lacked a true luxury branded residential offering.
Karin led the positioning and launched The Stockman as a new benchmark for luxury mountain living, using buyer profiling, market intelligence, and targeted sales strategy to expand awareness and demand beyond Steamboat’s traditional audience.
WHERE VALUE WAS CREATED
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Luxury residential positioning
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Buyer profiling & market intelligence
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Sales & marketing strategy
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Audience expansion
20%
Sales absorption within 120 days
ADAPTABILITY | TENACITY | BUSINESS ACUMEN
CREATING A LUXURY MARKET
The Ritz-Carlton Doha
Finding opportunity when the market changed overnight.
Political unrest disrupted the hotel’s traditional corporate travel base, requiring a rapid rethink of audience, positioning, and commercial strategy.
Karin led the strategic repositioning, identifying new demand segments and reshaping the hotel’s commercial approach. The result was a new customer base and a return to market leadership during a period of significant uncertainty.
WHERE VALUE WAS CREATED
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Market repositioning strategy
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New customer acquisition
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Revenue recovery
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Commercial leadership
MARKET INSIGHT | RESIDENTIAL INNOVATION | PRODUCT DIFFERENTIATION
CREATING A LUXURY MARKET
Rosewood Hotels & Resorts
Introducing luxury where it had yet to exist.
Across a portfolio of luxury properties, Karin helped launch new residential offerings while elevating the perception of luxury hospitality throughout Mexico’s Caribbean coast. The opportunity extended beyond selling residences to creating demand for an entirely new luxury lifestyle.
Her work helped shape market positioning across multiple destinations, introducing residential products that expanded the Rosewood brand while differentiating it in emerging luxury markets.
WHERE VALUE WAS CREATED
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Residential product launches
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Regional portfolio strategy
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Luxury market positioning
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Product differentiation
CREATIVITY | PRODUCT STRATEGY | BRAND POSITIONING
ELEVATING THE GUEST EXPERIENCE
One&Only Resorts
Creating experiences guests remember and brands become known for.
Luxury travelers expect more than exceptional accommodations. They seek experiences that feel distinctive, personal, and impossible to replicate.
As Vice President of Sales & Marketing for the Americas, Karin influenced far more than revenue strategy. Working alongside operations and executive leadership, she helped shape spa concepts, villa offerings, guest programming, and brand messaging so that every touchpoint strengthened the guest experience.
WHERE VALUE WAS CREATED
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Product development
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Guest experience strategy
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Revenue optimization
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Brand positioning & messaging
100%
Revenue Responsibility
GROWTH STRATEGY | PRODUCT DEVELOPMENT | BRAND EXPANSION
SCALING AN EMERGING BRAND
Red Pebbles Hospitality
Growing a concept during one of the industry’s most challenging periods.
During the pandemic, Red Pebbles continued to grow while much of the restaurant industry stood still, requiring speed, creativity, disciplined decision-making, and constant adaptation.
As Chief Marketing Officer, Karin helped transform Emmy Squared from a five-location concept into a rapidly expanding brand, strengthening product positioning, identifying new markets, and supporting the company’s successful private equity acquisition.
WHERE VALUE WAS CREATED
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Expansion strategy
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Product development & positioning
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Digital transformation
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Market selection & growth planning
5
30
Locations
RESORT POSITIONING | PLACEMAKING | HOSPITALITY STRATEGY
SHAPING MOUNTAIN DESTINATIONS
Deer Valley & Palisades Tahoe
Supporting the evolution of luxury hospitality and residential development.
Across Deer Valley and Palisades Tahoe, Karin has contributed to the strategic positioning of large-scale luxury resort and branded residential developments.
At Deer Valley, her work included the Ski Club, Snow Park Village residential offerings, and hotel selection strategy. At Palisades Tahoe, she has participated in early-stage placemaking, design, and hotel-selection discussions across multiple parcels.
WHERE VALUE WAS CREATED
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Residential positioning & launch strategy
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Hotel selection strategy
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Placemaking & design collaboration
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Stakeholder coordination